Isra Arif presenting during the Watchmaking and Women in Craftsmanship webinar
Isra Arif
Isra Arif
Pakistan's First Female Watchmaker

A craft most people never get to see up close

WEmpower Pakistan hosted a special session with Isra Arif to spotlight women breaking into highly specialized, traditionally male-dominated crafts. The conversation centered on precision craftsmanship, resilience, and what it means to carve out a career path that doesn’t fit the usual STEM mold.

Isra walked participants through her journey into watchmaking, a field she had to learn almost entirely from scratch, with little local mentorship and even less visibility. She talked about the technical side of the work, the emotional weight of being “the first,” and why she believes craftsmanship deserves a real seat at the STEM table.

What we covered

  • Breaking stereotypes in craftsmanship — Isra shared her journey into watchmaking, a field rarely explored by women in Pakistan, and how passion and persistence helped her challenge the norms around her.
  • The science behind watchmaking — How mechanical watch movements actually work, micro-engineering and precision tools, and where art, engineering, and patience meet.
  • Career pathways & opportunities — Niche technical skills worth building, global opportunities in horology, and why craftsmanship still matters in modern industry.
  • Personal journey & lessons — The challenges of being a pioneer in her field, building expertise from scratch with no local roadmap, and why mentorship and visibility matter so much.

Impact & takeaways

  • Encouragement to explore non-traditional STEM and technical careers, not just the well-worn lab-and-classroom path.
  • A reminder that innovation doesn’t only happen in labs. Sometimes it happens at a workbench, one tiny screw at a time.
  • A clearer sense of why representation matters so much in specialized, niche industries.
  • Genuine inspiration to consider precision-based and skill-driven professions as real, viable careers.